Pablo Estrada
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San Francisco
,
CA
pabloe@gmail.com
Summary
My multi-disciplined strengths help organizations maximize pipeline and brand preference, while my leadership impact extends beyond my department. I’m just as comfortable on a scrappy 4-person team as I am leading a 50-person global organization.
Experience
Semgrep (f.k.a. r2c)
July 2019 – Present
San Francisco, CA
Head of Product Marketing
Responsible for product positioning, messaging, and launches
Drive engagement & engagement with key industry analysts
Oversee technical product documentation team
Vice President of Marketing (2019-2024)
Publicly launched company and core product,
Semgrep
, a code analysis tool
Led company rename & rebrand to maximize brand equity and awareness
Responsible for global marketing direction, strategy, and execution
Dedrone, Inc.
April 2017 – June 2019
San Francisco, CA
Vice President of Marketing
Responsible for global marketing direction, strategy, and execution
Designed and implemented initial data-driven marketing approach
Completely redesigned web site to position company into enterprise market
Meraki / Cisco Meraki
January 2011 – April 2017
San Francisco, CA
Director of Marketing
Grew global department to 50+ across product marketing, demand generation, communications, and brand functions
Developed marketing leadership team, managed budget & personnel, drove department objectives
Oversaw design of Meraki’s
new European HQ office
in London
Team Manager, Product Marketing and Design
Led introduction of new products across entire portfolio
Expanded work into product design, leading design team through shipment of first
mobile app
Product Marketing / Solution Architect
Created and ran campaign that increased sales of flagship product by 10X
Earned broad press coverage by mining data on iPad use and creating a compelling story
Published over 30 articles following a regular content schedule
Agilent Technologies
July 2004 – December 2010
Santa Rosa, CA
Product Manager / Application Lead
Captured majority market share by launching >5 products across HW & SW product lines
Led product management, strategy of multiple products, delivering 57% Y/Y revenue growth
Grew flagship product from < $100M to >$160M through marketing and product management
Application Engineer (Munich, Germany)
Pioneered program to place technical application experts close to key clients in Germany
Increased short–to–medium term business by >$4M
Earned bid acceptance at major client previously owned by largest competitor
Purdue University
August 2002 – May 2004
West Lafayette, IN
Graduate Course Coordinator, Instructor
Lectured; led students during labs; supervised other instructors; rewrote instruction material
Skills & Interests
Earned
amateur radio license
at age 12 and became involved in technology ever since.
Using C/embedded systems to create everyday connected objects (e.g.,
home MUNI display
)
Building electronic musical instruments (e.g.,
analog synthesizer
, mini drum machine)
Digital and medium format film photography
Sometimes instructor, Cal Sailing Club
Fluent in Spanish, rudimentary German
Education
Bachelor of Science, Electrical & Computer Engineering
Graduate Program, Communications & Signal Processing
Purdue University
West Lafayatte, IN
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