Summary
My multi-disciplined strengths help organizations maximize pipeline and brand preference, while my leadership impact extends beyond my department. I’m just as comfortable on a scrappy 4-person team as I am leading a 50-person global organization.
Experience
Semgrep (f.k.a. r2c)
July 2019 – Present
San Francisco, CA
Head of Product Marketing
  • Responsible for product positioning, messaging, and launches
  • Drive engagement & engagement with key industry analysts
  • Oversee technical product documentation team
Vice President of Marketing (2019-2024)
  • Publicly launched company and core product, Semgrep, a code analysis tool
  • Led company rename & rebrand to maximize brand equity and awareness
  • Responsible for global marketing direction, strategy, and execution
Dedrone, Inc.
April 2017 – June 2019
San Francisco, CA
Vice President of Marketing
  • Responsible for global marketing direction, strategy, and execution
  • Designed and implemented initial data-driven marketing approach
  • Completely redesigned web site to position company into enterprise market
Meraki / Cisco Meraki
January 2011 – April 2017
San Francisco, CA
Director of Marketing
  • Grew global department to 50+ across product marketing, demand generation, communications, and brand functions
  • Developed marketing leadership team, managed budget & personnel, drove department objectives
  • Oversaw design of Meraki’s new European HQ office in London
Team Manager, Product Marketing and Design
  • Led introduction of new products across entire portfolio
  • Expanded work into product design, leading design team through shipment of first mobile app
Product Marketing / Solution Architect
  • Created and ran campaign that increased sales of flagship product by 10X
  • Earned broad press coverage by mining data on iPad use and creating a compelling story
  • Published over 30 articles following a regular content schedule
Agilent Technologies
July 2004 – December 2010
Santa Rosa, CA
Product Manager / Application Lead
  • Captured majority market share by launching >5 products across HW & SW product lines
  • Led product management, strategy of multiple products, delivering 57% Y/Y revenue growth
  • Grew flagship product from < $100M to >$160M through marketing and product management
Application Engineer (Munich, Germany)
  • Pioneered program to place technical application experts close to key clients in Germany
  • Increased short–to–medium term business by >$4M
  • Earned bid acceptance at major client previously owned by largest competitor
Purdue University
August 2002 – May 2004
West Lafayette, IN
Graduate Course Coordinator, Instructor
  • Lectured; led students during labs; supervised other instructors; rewrote instruction material
Skills & Interests
  • Earned amateur radio license at age 12 and became involved in technology ever since.
  • Using C/embedded systems to create everyday connected objects (e.g., home MUNI display)
  • Building electronic musical instruments (e.g., analog synthesizer, mini drum machine)
  • Digital and medium format film photography
  • Sometimes instructor, Cal Sailing Club
  • Fluent in Spanish, rudimentary German
Education
Bachelor of Science, Electrical & Computer Engineering
Graduate Program, Communications & Signal Processing
Purdue University
West Lafayatte, IN
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