Pablo Estrada

Summary
My multi-disciplined strengths span across marketing and product management, helping the organization maximize pipeline and brand preference, while my leadership impact extends beyond those directly in my department. I’m just as comfortable as part of a scrappy 4-person department as I am leading a 45-person global organization.
Experience
Dedrone, Inc.
April 2017 – Present
San Francisco, CA
Vice President of Marketing
  • Responsible for global marketing direction, strategy, and execution
  • Designed and implemented initial metrics-driven marketing approach
Meraki / Cisco Meraki
January 2011 – April 2017
San Francisco, CA
Director of Marketing
  • Grew global department to 45+ across product marketing, demand generation, communications, and brand functions
  • Developed marketing leadership team, managed budget & personnel, drove department objectives
  • Oversaw design of Meraki’s new European HQ office in London
Team Manager, Product Marketing and Design
  • Led introduction of new products across entire portfolio
  • Expanded work into product design, leading design team through shipment of first mobile app
  • Grew blog traffic ~50% by driving team to a high quality, high frequency publication schedule
Product Marketing / Solution Architect
  • Created and ran campaign that increased sales of flagship product by 10X
  • Earned broad press coverage by mining data on iPad use and creating a compelling story
  • Published over 30 articles following a regular content schedule
Agilent Technologies
July 2004 – December 2010
Santa Rosa, CA
Product Manager / Application Lead
  • Captured majority market share by launching >5 products across HW & SW product lines
  • Led product management, strategy of multiple products, delivering 57% Y/Y revenue growth
  • Shortened clients’ time–to–market by breaking through technical challenges
Application Engineer (Munich, Germany)
  • Pioneered program to place technical application experts close to key clients in Germany
  • Increased short–to–medium term business by >$4M
  • Earned bid acceptance at major client previously owned by largest competitor
Product Manager, Application Expert
  • Grew annual business from under $100M to >$160M by executing go-to-market strategies
  • Ramped four worldwide, >$10M new products, meeting revenue and profit forecasts
  • Trained global sales team on complex products in a highly competitive market
Purdue University
August 2002 – May 2004
West Lafayette, IN
Graduate Course Coordinator, Instructor
  • Lectured; led students during labs; supervised other instructors; rewrote instruction material
Technology
I’ve been involved with technology since earning my amateur radio license at age 12. Skilled with:
  • Web technologies, WiFi & networking, cellular (3GPP LTE, W-CDMA/UMTS)
  • Using C/embedded systems to create everyday connected objects (e.g., home MUNI display)
  • Building electronic musical instruments (e.g., analog synthesizer, mini drum machine)
Education
Bachelor of Science, Electrical & Computer Engineering
Graduate Program, Communications & Signal Processing
Purdue University
West Lafayatte, IN
Activities & Interests
  • Digital and medium format film photography
  • Competitive running
  • Sometimes instructor, Cal Sailing Club
  • Fluent in Spanish
  • Rudimentary German
copyright 2017 pablo estrada